Over the last week, we've received a couple of emails asking what the inspiration was for the Sacred Hearts College collection. And although all of this stuff, ends up in a press release, it rarely makes it to the light of day. Each season we compile everything we're currently into, put it into a big melting pot, mix it around, add a few late nights and begin creating a new collection.

For this collection the starting point was the individuality and essence of Miss Filippa Berg.

She is a swedish blogger and stylist. We stumbled across her Myspace page a couple of years ago. She is a constant muse for us, and her influence can be seen as early as the Altamont collection. Fillppa described her style as "psychedelic schoolgirl". Which helped to flick the switch in our minds. Recently Miss Berg got in touch with us, because she had heard that in some way she'd influenced the collection and wanted to know more. As you can imagine we were very flattered! Oh the circle of life.

Other bits and pieces came from our travels through Japan and Paris. We were reminded of the serene, subtle and beautiful work of photographer Kenshu Shintsubo. Heard The Beatles track "Tomorrow Never Knows" while riding in the back of a parisian taxi. Obsessed over Tokyo boutiques obsessed with Picnic At Hanging Rock, French schoolgirls who actually dress like Madeline, and the petulance of Poly Sterene from The X Ray-Specs. It's all in there somewhere.